Search Engine Optimization (SEO) is a marketing strategy that is sure to boost your small business. Many companies provide small business SEO packages for your website to be top-ranked, there are many complex terms involved in these SEO packages.
These terms are sure to confuse you and researching for each term and definition becomes tedious. Thus, we bring you a glossary that will help you understand all the terms and thus, give you a better idea of small business SEO packages that these companies have in store for you.
Here is a list of Top 8 terms that you need to know before you choose your package from the list of small business SEO packages available.
Keyword and Keyword Density:
Keywords are the important words or phrases that the user primarily looks for or searches in a search engine. For example, if I am looking for the best cooking practices, my keyword would be ‘cooking practices.’
Keyword density is a score of the number of times a keyword appears in the content of the webpage. However, this method is not so efficient nowadays.
Keyword stuffing is the practice of stuffing the keyword into the content more than required up to the extent that the content does not look natural any longer, because of the aim of increasing keyword density. This practice may go against you.
This is another term you might come across quite often. Backlinks are the links from other web pages that point to your website. The more the number of backlinks, the more relevancy of your website to the query searched and higher the chances of your website improving its rankings.
- Link Building:
Link building is the methodology used for acquiring backlinks for your webpage.
- Link Farming:
Link Farming means you provide your links to sites that are purposely made for providing backlinks. However, backlinks from such sites receive a low score.
- White Hat SEO and Black Hat SEO
There are two ways of increasing traffic on your website— one which is completely genuine like a genuine user searches for a query and gets your website in the result page called the organic (natural) traffic, and the other is you pay others in the view of increasing traffic called the inorganic traffic.
To get organic traffic, we use White Hat SEO techniques that completely abide by the rules of the search engines, while Black Hat SEO methods use manipulative ways in search of web traffic. Though the latter method gets results in short time but is expensive and risky. The former method is always advisable to use even if it takes time to show up the results.
- On-page Optimization:
On-page optimization involves optimizing the webpage for improving your website’s architecture, internal linking, improving the load time of the site, using alt tag for images, etc.
- Off-page Optimization:
Off-page optimization involves improving the website rank by usage of quality backlinks and marketing on social media platforms.
Both on-page and off-page optimization techniques combined improve your website’s visibility.
All of these terms need to be kept in mind prior to choosing your SEO package to take your business forward. To gain more knowledge on the topic, read the blogs on small business SEO packages and get all the information you need.